Localization of Toyota’s management philosophy

Client: Toyota Motor Turkey

Turkey based large Toyota Car Factory manufacturing Toyota cars, and exporting to Europe.


Toyota’s requirements

Mr. Guvenc, Global Operations Manager and Ms. Gonulsuz travelled to Toyota factory to meet the staff and discuss the details. In the meantime, a brief factory visit was arranged which was interesting.


We signed a service contract with Toyota.


Our solution

One of the challenging projects worth to mention was the translation and editing of Japanese guidelines books (8) about Toyota’s management philosophy (Keizen) from Japanese to English and Turkish. Target texts were requested in 2 versions: simplified worker level and engineer level.


First, Toyota’s management philosophy have to be understood by translators. Japanese guidelines were translated by Hiroko (experienced in Toyota) to English and then by Sinan to Turkish. Terminological and sytlish differences were determined to make difference between 2 versions and independent editing was applied for cultural adaptation. 



Our collaboration with Toyota Motor Turkey has extented to almost all kinds of content including manuals, technical specifications, training materials, technical database  legal contracts etc. We also sent interpreters for on site trainings at Adapazari premises.