Localization of Toyota’s management philosophy

Client: Toyota Motor Turkey

Turkey based large Toyota Car Factory manufacturing Toyota cars, and exporting to Europe.


Toyota Motor Turkey’s requirements

Mr. Guvenc, Global Operations Manager and Ms. Gonulsuz travelled to Toyota factory to meet the staff and discuss the details. In the meantime, a brief factory visit was arranged.


We signed a Service Contract with Toyota Motor Turkey.



Our solution

We completed large number of projects for Toyota Motor Turkey. The localization of Japanese Guidelines (8) on Toyota’s Philosophy is worth to mention. Guidelines were in Japanese. 


The project manager identified, booked and assigned a Japanese translator (Hiroko) with sound experience in Toyota translations. Firstly, Toyota’s Philosophy had to be understood by Hiroko. We had Toyota glossary and Style Guide. After translation was completed by Hiroko, Turkish Editor had a lot to do, because Turkish version needed a lot of editing to reach natural Turkish version. 



Our collaboration with Toyota Motor Turkey has extended to almost all kinds of content including manuals, technical specifications, training materials, technical database  legal contracts etc. We also sent interpreters for on site trainings at Adapazari premises.